On July 1^st at 14 o'clock, Belgrade Beer Fest stand of social campaign "I choose to recycle" was officially opened. All the present media and festival partners were addressed by:

• Oliver DULIĆ, Ministry of Environment and Spatial Planning, Minister
• Jennifer BRUSH, Charge' d' Affaires ad interim, Embassy of the United States of America
• Zoran KOSTIĆ, City Assembly of Belgrade, a member of City council
• Dejan VESELINOV, Tourist Organization of Belgrade, PR
• Boris SMOJE, Ball Packaging Europe Belgrade, sales manager
• Gordana PLAMENAC, Tourist Organization of Serbia, general manager
• Renata PINDŽO, Ministry of economy and regional development, minister's assistant
• Jovica JAKOVAC, Colliers International Serbia, general manager
• Ivan IVAČKOVIĆ, Belgrade Cultural Network

We can see that citizen's ecological awareness is raising and they are realizing the advantages and importance of the recycling, by the large number of cans collected during the first few hours.

Also, we remind that anyone who brings three or more empty cans to our stand gets Beer Fest souvenir package.